Rob Lücker is known for his beautiful image compositions and his deadpan humor in both his films and commercials. It is because of this specific style that agencies keep seeking him out. His fascination for film was born out of obsessing over James Bond movies and Sergio Leone westerns. He started at the Utrecht School of Arts where HazazaH picked up on his talent and offered to collaborate on his award winning graduation film Skoda. Rob joined the HazazaH roster of directors and sank his teeth into directing various successful commercials for brands including Albert Heijn, Delta Lloyd, De Bijenkorf and SP. His short film Das Wad (Hazazah Pictures) won a Gouden Kalf for best short film at NFF 2014.