Team commercials & photography

Jeroen, the founder of hazazaH, is a visionary pioneer who has left his mark on the world of film and photography with passion and dedication. In the past 25 years, significant changes have occurred within the production industry. With the emergence of digital technology and, more recently, artificial intelligence, Jeroen witnessed a transformation in his profession. While this presented new challenges, he also embraced the creative opportunities brought about by this technological evolution.

Throughout his journey, Jeroen has enjoyed many remarkable experiences, including encounters with icons such as Johan Cruijff and André Hazes. Moreover, he places a strong emphasis on his love for collaborating with “the crazy ones” – the creative minds that breathe life and vibrancy into the industry. As he envisions a future where commercials offer immersive, almost VR-like experiences, Jeroen remains optimistic and motivated.

Jeroen’s recurring ambition reflects a relentless pursuit of creating new, unforgettable film memories. “To film a few scenes each year that have never been seen in a film or ad. To challenge a few directors and photographers annually to come up with ideas that could propel their careers to the next level. I am always striving to craft new, enduring film memories… And the best film I have yet to create is still on the horizon.”

With photography, graphic design, and sculptural art as her biggest sources of inspiration, Tessel Schole is a passionate producer with creative solutions to turn ideas, that sometimes seem impossible, into reality. As she herself says, “no idea is too crazy.”

From Rietveld Art School to hazazaH, this creative visionary, with an audiovisual background, adeptly balances art and commerce. Tessel’s journey from VJ performer during her student days to directorial assistance and ultimately to producer seemed natural. Even as a child, Tessel was fascinated by the projects and companies highlighted in Adformation, such as Unilever. “When someone asked me in elementary school what I wanted to be when I grew up, I always said: I’m going to invent slogans for advertising.”

For Tessel, honest collaboration and equality among creators are paramount. “When everyone feels valued, and we combine our forces, we can achieve the best results.”

At hazazaH, where any script can be tackled regardless of size, she feels at home. No matter the project’s scale or budget, Tessel strives for innovation and creative ways of realizing ideas. Finances should not hinder creative ideas; Tessel will find solutions so that input and creativity take precedence. From proudly winning the prestigious Dutch film prize Golden Calf for “Seven Little Criminals,” which Tessel produced with director Rob Lücker, to the success of “Bolletje”, she proves that unconventional ideas are viable.

Monique, a passionate producer at hazazaH, made her mark in the world of television programming before discovering her passion for commercials and films. Her original focus on television shifted to commercial productions, where she enjoys the more artistic freedom and productional possibilities. “You can make even more beautiful things. There’s a lot more attention to detail”.

With a background in documentaries and investigative journalism content programs, Monique appreciates the versatility of projects. “The balance between commercial and substantive productions is something I really find an added value.” It brings Monique fulfillment to create large-scale, innovative projects as well as relatively smaller but substantive productions.

As a mediator within the production process, Monique strives for harmony in the team. She emphasizes the importance of enjoying the work and believes that a positive collaboration enriches the production.

Within hazazaH, Monique has experienced some memorable moments, including the 25th anniversary celebration and the challenging shoot for Euro Jackpot. “It was complex and quite new for me. I thought it was really exciting to work with amazingly talented people and to figure out how to execute it all.”

Outside of work, Monique values a good work-life balance. She loves to go travelling with her camper-van and is a passionate padel player, which provides her with relaxation and energy. Her professional goals include getting to know more talented people, working on international productions, and realizing a beautiful Christmas commercial. Her desire for growth, both professionally and personally, reflects her commitment to the profession and her desire to create quality.

From an unexpected start to the heart of hazazaH: Liesbeths journey in the production industry began as an unforeseen turn of events. When her brother Jeroen asked her to join him at hazazaH, she saw the challenge and took the leap. 

The moment that Liesbeth decided to leave the multinational she was working for and joined her brother’s startup production company was a turning point in Liesbeths life. Even though the production industry is not directly related to Orthopedagogy, which she studied, Liesbeth feels right at home at hazazaH and can apply her previous experiences well. “Especially through other job experiences, I’ve really realized how important it is to work with each other in a respectful way. Don’t put anyone on a different level than you are on. That is something I have seen in other jobs, and I noticed that people then drop out quickly. Everyone needs to feel heard and seen”. Liesbeth draws inspiration from people and partnerships. Her motivation lies in connecting people, getting them to reach their best and becoming stronger together. Trust, quality, honesty, and team spirit are at the core of her values.

In the dynamic landscape of creative production, Liesbeth considers hazazaH a unique oasis of innovation and collaboration. This is where not only craftsmanship comes together, but also an atmosphere of “strong together,” where obstacles are seen as challenges and impossible assignments as opportunities. “We always strive for the best. In an industry where obstacles are often considered insurmountable, hazazaH maintains the philosophy of “cannot doesn’t exist.” Liesbeth emphasizes the importance of a mindset that thinks in terms of solutions rather than problems. 

She believes that no matter how complex a project may seem, by working together and thinking creatively, a workable solution can always be found.

Zohra, our passionate ‘Head of Finance’, can reflect on an impressive 23-year journey within hazazaH. With schooling in accounting, PR, marketing and entrepreneurship, Zohra found her way to hazazaH through her various creative network.

As a child, Zohra was already a small visionary. “I made my own money and played post office.” She surrounded herself with creatives and dreamed of running an agency for photographers. This passion for entrepreneurship and creativity eventually led her to the vibrant world of hazazaH. “I like the combination of the creative and the financial process. Also puzzling with the budgets. I like it when it all adds up.”

At hazazaH, Zohra faces the challenge of finding the balance between the permanent team and attracting freelancers, paying sharp attention to budgets and the high demands of clients. Her secret? Punctuality, continuity, and a keen eye for numbers.

Zohra gets her inspiration from being a team member, watching colleagues grow and following the creative process. “At hazazaH Pictures, when you finally see a film on the big screen after a long time and many phases, you think, wow! That’s very exciting.” For her, the personal memories and family atmosphere at hazazaH are the most valuable.

What you may not know is that Zohra has a passion for vintage clothes, bags and shoes, rooted in her hippie background. A creative mind that brings not only financial expertise but also a touch of vintage flair to our team.

Experience and creativity merge in Helena. In the dynamic world of the creative industry, Helena has walked her own unique path. A journey that began at the age of 19 as an aspiring stylist. After spending 16 years in the magazine industry working for various magazines and commercial clients, she evolved from beginning stylist to fashion editor and later coordinating roles. As a booker, Helena represented 45 artists working in the fashion industry. Mediating between clients and artists brought her to national and international brands. “Making sure that other creatives can shine, that’s what I like best.” 

After several years in this position, Helena decided it was time for a new challenge and found her place as Office and Social Media Manager at hazazaH. Different than before, but in fact a role that perfectly matched her wants and needs. In the demanding creative industry, Helena values integrity and transparency, values she has also found at hazazaH.

Helena’s characteristics, including empathy, hospitality, and communication skills, make her a valuable asset to the team. Outside of work, she enjoys interior design, nature, beach moments, photography, museums, documentaries, yoga, and going out. Helena also finds joy in the Spanish culture that is woven into her heritage.

In her role at hazazaH, Helena strives to renew and rejuvenate. This new challenge at hazazaH offers her not only to continue learning, but also to apply her experience as a stylist in a broader context. For example, Helena’s strengths include image composition and visual storytelling. “I really enjoy portraying other people’s work beautifully through images.” Managing social media, crafting newsletters, and maintaining and designing the website are just a few ways she channels her creative energy. Her story reflects not only her professional growth, but also her ongoing search for authenticity and harmony in both her career and personal life.