Jeroen van den Idsert – Executive producer

Who is Jeroen van den Idsert?

Jeroen is the visionary founder of Hazazah, a pioneer who has made a lasting impact on the world of film and photography. With over 25 years of experience, he has approached every project with passion, creativity, and dedication, helping to shape the modern production industry.

How has the production industry changed during Jeroen’s career?

Over the past 25 years, the production industry has undergone a remarkable transformation. The rise of digital technology (and more recently, artificial intelligence) has redefined the way films and photography are created. Jeroen has witnessed this evolution firsthand, embracing both the challenges and creative opportunities it presents.

What notable experiences has Jeroen had throughout his career?

Jeroen’s career has been filled with memorable encounters and collaborations. He has worked with cultural icons such as Johan Cruijff and André Hazes and continues to draw inspiration from “the crazy ones”: the bold, imaginative creatives who bring life and originality to every project.

What is Jeroen’s vision for the future of commercials and filmmaking?

Looking ahead, Jeroen envisions a future where commercials become immersive, almost virtual-reality-like experiences. He remains optimistic about how technology can elevate storytelling, allowing brands and creators to engage audiences on a deeper, more emotional level.

What drives Jeroen’s ongoing ambition in film and photography?

Jeroen’s passion lies in creating new, unforgettable film memories. His recurring ambition is simple yet powerful: “To film a few scenes each year that have never been seen in a film or ad. To challenge a few directors and photographers annually to come up with ideas that could propel their careers to the next level. I am always striving to craft new, enduring film memories… And the best film I have yet to create is still on the horizon.”

Tessel Yunice Schole – Producer

Who is Tessel Yunice Schole?

Tessel Schole is a passionate producer at Hazazah, known for her creative problem-solving and ability to turn even the most ambitious ideas into reality. Inspired by photography, graphic design, and sculptural art, Tessel brings a unique artistic perspective to every project. As she puts it, “no idea is too crazy.”

What is Tessel’s background in art and production?

Tessel’s creative journey began at the Rietveld Art School, where she developed her audiovisual expertise and love for storytelling. Her path from being a VJ performer during her student years to working as a directorial assistant, and eventually becoming a producer, was a natural evolution. Even as a child, she was drawn to the world of advertising and creativity. “When someone asked me in elementary school what I wanted to be when I grew up, I always said: I’m going to invent slogans for advertising.”

What values guide Tessel’s approach to production?

For Tessel, honest collaboration and equality among creators are at the heart of every successful project. She believes that the best results come when everyone feels valued and respected. “When everyone feels valued, and we combine our forces, we can achieve the best results,” she explains.

How does Tessel describe working at hazazaH?

At hazazaH, Tessel has found the perfect creative environment, a place where any script can be tackled, regardless of its size or complexity. She thrives in an atmosphere where innovation is encouraged and where creative ideas take precedence over financial limitations. For Tessel, finding inventive solutions is part of the fun and the craft of production.

What are some of Tessel’s notable achievements?

Tessel’s work has earned recognition both nationally and internationally. She proudly produced “Seven Little Criminals”, which won the prestigious Dutch film prize, the Golden Calf, alongside director Rob Lücker. She also contributed to the success of the campaign “Bolletje”, further proving that bold, unconventional ideas can thrive in the world of creative production.

Liesbeth van den Idsert – Managing director

How did Liesbeth begin her journey at Hazazah?

Liesbeth’s journey into the production industry began unexpectedly. When her brother, Jeroen, invited her to join him at Hazazah, she saw it as an exciting challenge and decided to take the leap. Leaving her position at a multinational to join a startup production company marked a defining turning point in her career and in her life.

What was Liesbeth’s background before joining Hazazah?

Although Liesbeth studied Orthopedagogy, her professional path led her into the world of film and creative production. Despite the shift in direction, she quickly discovered that her previous experiences were highly valuable at hazazaH. Her background taught her the importance of mutual respect, equality, and teamwork, principles she continues to uphold in her daily work. “It’s crucial to work with each other in a respectful way,” Liesbeth says. “Don’t put anyone on a different level than you are on. Everyone needs to feel heard and seen.”

What motivates Liesbeth in her role at Hazazah?

Liesbeth draws deep inspiration from people and partnerships. Her motivation comes from connecting individuals, empowering them to perform at their best, and fostering an environment where the team grows stronger together. Her core values are trust, quality, honesty, and team spirit, and define both her leadership style and Hazazah’s culture.

How does Liesbeth describe Hazazah’s company culture?

In the fast-paced world of creative production, Liesbeth views Hazazah as a unique oasis of innovation and collaboration. It’s a place where craftsmanship and creativity meet, driven by a shared belief in being “strong together.” Challenges are embraced rather than avoided, and what seems impossible is seen as an opportunity to innovate. “We always strive for the best,” Liesbeth explains. “In an industry where obstacles are often considered insurmountable, hazazaH lives by the philosophy that ‘cannot doesn’t exist.’”

What is Liesbeth’s philosophy on teamwork and problem-solving?

For Liesbeth, the key to success lies in a solution-oriented mindset. No matter how complex a project may seem, she believes that through collaboration, creativity, and perseverance, a workable solution can always be found. This belief fuels Hazazah’s continued growth and reputation as a trusted name in the film and production industry.

Zohra Knipscheer – Head of finance

Who is Zohra and what is her role at Hazazah?

Zohra is the passionate and dedicated Head of Finance at Hazazah, where she has built an impressive 23-year career. With a background in accounting, PR, marketing, and entrepreneurship, she combines analytical precision with a deep appreciation for creativity, a rare blend that perfectly fits Hazazah’s dynamic culture.

How did Zohra begin her journey with Hazazah?

Zohra’s path to hazazaH was shaped by her strong creative network and entrepreneurial spirit. Even as a child, she showed signs of the visionary she would become: “I made my own money and played post office,” she recalls. Surrounded by creative minds, she dreamed of running her own agency for photographers, a dream that naturally led her to the world of film, production, and creativity at Hazazah.

What does Zohra enjoy most about her work in finance and production?

Zohra thrives on the intersection of creativity and finance. She finds joy in managing complex budgets and ensuring every production runs smoothly from both an artistic and financial perspective. “I like the combination of the creative and the financial process, also puzzling with the budgets. I like it when it all adds up,” she says. Her ability to balance numbers with creative flow makes her an invaluable part of the Hazazah team.

What challenges does Zohra manage as Head of Finance?

In her role, Zohra skilfully balances the needs of the permanent team with the freelancers who bring specialized talent to each project. She manages tight budgets while meeting the high expectations of clients, ensuring both efficiency and quality. Her secret to success? Punctuality, continuity, and a sharp eye for detail, qualities that have earned her the trust and respect of her colleagues.

What inspires Zohra in her work at Hazazah?

Zohra finds her greatest inspiration in teamwork and watching her colleagues grow throughout the creative process. “When you finally see a film on the big screen after a long time and many phases, you think, wow! That’s very exciting.” For Zohra, the true reward lies in the family atmosphere and personal connections that make Hazazah a unique and inspiring place to work.

What are some fun facts about Zohra outside of work?

Beyond her financial expertise, Zohra has a passion for vintage fashion, from clothes and bags to shoes, a nod to her hippie roots. This creative flair adds personality and warmth to her role, making her not only the numbers expert but also a source of inspiration and style within the Hazazah team.

Helena Llamas – Office and social manager

Who is Helena and what defines her professional journey?

Helena is a dynamic professional who perfectly blends experience and creativity. Her career in the creative industry began at just 19 years old as an aspiring stylist. Over 16 years, she built a strong foundation in the magazine and fashion world, evolving from stylist to fashion editor and eventually into coordinating roles.

As a booker, she represented over 45 artists in the fashion industry, collaborating with both national and international brands. “Making sure that other creatives can shine, that’s what I like best,” Helena says, a sentiment that continues to define her career today.

How did Helena transition to her current role at Hazazah?

After years of success in fashion and publishing, Helena was ready for a new challenge. She found the perfect fit as Office and Social Media Manager at hazazaH, a creative production company where she could merge her organizational strengths with her artistic background.

Though this role differs from her previous positions, it aligns seamlessly with her values, interests, and skills. In an industry that demands agility and innovation, Helena particularly values integrity, transparency, and collaboration, principles that she sees deeply embedded in Hazazah’s culture.

What qualities make Helena an asset to the Hazazah team?

Helena’s empathy, hospitality, and communication skills make her a vital member of the hazazaH team. Her approachable nature and creative mindset help foster a positive and productive work environment.

Beyond her professional expertise, Helena brings her stylistic eye and visual intuition to every aspect of her work, ensuring that Hazazah’s communication and brand presence are visually engaging and authentic.

What are Helena’s main responsibilities at Hazazah?

In her role, Helena focuses on renewal, rejuvenation, and visual storytelling. She manages social media channels, crafts newsletters, and helps maintain and design the company’s website, all while applying her artistic experience from the fashion world.

Her background in image composition and styling allows her to present Hazazah’s creative projects in a visually compelling way. “I really enjoy portraying other people’s work beautifully through images,” she explains, reflecting her passion for helping others shine.

What inspires Helena outside of work?

Outside of her professional life, Helena finds inspiration in interior design, nature, beach moments, photography, museums, documentaries, yoga, and Spanish culture, which is an integral part of her heritage. These passions fuel her creativity and sense of harmony, both in her personal life and in her role at hazazaH.

What is Helena’s vision for her future at Hazazah?

Helena’s journey at hazazaH represents both growth and authenticity. She continues to learn, innovate, and bring fresh ideas to the team, combining her years of experience with her creative vision. Her goal is to strengthen Hazazah’s visual identity and help the company continue to thrive in the ever-evolving creative industry.