Jeroen, the founder of hazazaH, is a visionary pioneer who has left his mark on the world of film and photography with passion and dedication. In the past 25 years, significant changes have occurred within the production industry. With the emergence of digital technology and, more recently, artificial intelligence, Jeroen witnessed a transformation in his profession. While this presented new challenges, he also embraced the creative opportunities brought about by this technological evolution.

Throughout his journey, Jeroen has enjoyed many remarkable experiences, including encounters with icons such as Johan Cruijff and André Hazes. Moreover, he places a strong emphasis on his love for collaborating with “the crazy ones” – the creative minds that breathe life and vibrancy into the industry. As he envisions a future where commercials offer immersive, almost VR-like experiences, Jeroen remains optimistic and motivated.

Jeroen’s recurring ambition reflects a relentless pursuit of creating new, unforgettable film memories. “To film a few scenes each year that have never been seen in a film or ad. To challenge a few directors and photographers annually to come up with ideas that could propel their careers to the next level. I am always striving to craft new, enduring film memories… And the best film I have yet to create is still on the horizon.”