Concept and content are central to Postma’s work. Always looking at the bigger picture with a profound eye for detail. His career started in 1988 as co-founder (with Jacques Koeweiden) of the renowned and multiple award winning design company Koeweiden Postma. In 2004 Paul left Koeweiden Postma to start a new company; Postma / Graphics and Motion;  also becoming a successful and multiple award winning design agency specializing in motion design and film direction.
In 2010 Postma | Graphics and Motion won an D&AD (London), a golden European Design Award, a Dutch Design Award and an ADCN Award for the film Stripes for Stamps. That same year his Big Bank Theory commercial won a European Design Award.